Our Story

Founded by the visionary Decatur Sonenberg, Mudminnow Clothing emerged as a beacon of innovation in fishing apparel, rooted in a deep commitment to sustainability and ethical practices. Today, we continue Decatur's legacy with a renewed dedication, expanding our focus to not only include the crafting of the highest quality, eco-friendly fishing gear but also to advocate for the conservation of marsh ecosystems and promote mental health awareness.

Decatur Sonenberg, shot caller

Our passion for fishing apparel is matched by our resolve to protect the marshlands, foundational habitats for the lowcountry and sanctuaries for anglers and nature lovers alike. These ecosystems remind us of the delicate balance of nature and the importance of our custodial role in preserving our planet for future generations.

Recognizing the profound impact of mental well-being on both individuals and communities, Mudminnow is committed to fostering a culture of support and understanding. We believe in the power of community to break down barriers and create a world where mental health is openly discussed and supported.

Inspired by the resilience of the mudminnow, our brand symbolizes strength and determination in the face of challenges. Decatur's spirit and vision guide us as we move forward, embedding his passion for making a difference in every element of our brand.

Mudminnow is more than a fishing apparel brand; we are a movement towards a sustainable, compassionate, and healthier world. Through our commitment to environmental conservation, mental health awareness, and ethical practices, we invite our community to join us in our mission.

Together, we are crafting a legacy that transcends the bounds of fishing apparel—a legacy that honors our past, embraces the present, and protects the future.